Before I start blogging about the latest developments in the search engine market I should start with a brief introduction about what search engine optimization (SEO) is really about.

I do get a lot of questions such as’ ‘what is SEO?’ and ‘what do you do and SEO consultant?’ and my reply to this is usually something like; ‘SEO is the process of optimizing a websites html elements in order for it to rank well on search engines’. My answer to the question about my job role as an SEO consultant is usually along the lines of; ‘my aim is to provide recommendations and practice methods for websites to rank well on search engines’.

Now if you are new to SEO, or are only reading this blog for a school project of some sort, your reaction to the previous statement made above may be something like; ‘… I need more information, this is not enough’. So please try and follow as I try to squeeze some of the on-page SEO factors into one post.

Title Elements

Since SEO involves managing the HTML elements of a website, the first thing to ensure with the title tag of a webpage is that it includes the keyword and the theme of the website. The title elements of a page are very vital with SEO as it shows along with the search results as the search listing title. Therefore paying special attention to this HTML element is very important. The page title can either follow the format; keyword 1 – keyword 2 followed by | Name of Brand or Name of Brand | followed by Keyword 1 – Keyword 2.

The keyword title should be 66 characters at most as Google ( the leading search engine in the search engine market) will only show this amount of characters. Anyway enough with the rules let me attempt an example on how to optimise a sample website.

If my website was a basketball website, I will aim to mention the term ‘basketball’ in my page title. For competition and keyword research I will advise that the SEO practitioner researches their chosen keywords that they’d like to rank for. One amazing tool for this is Google’s Keyword tool; for which you can select keywords based on their competition. Usually you should select keywords that are neither too high or too low. Targeting keywords with medium keyword competitions or mixing low competition keywords and very high competition keywords is a also a good technique.

Meta Tags

Meta is often described as data about data and meta tags in a web pages HTML elements basically descibes what the page is abot

These tags are the tags that describe a web page and are usually edited by the website owner. These can go something like meta content description = ‘IBK SEO is a blog about search engine optimisation.  Find out more by visiting today’  Okay I’ll admit that  meta description was a bit vague but it explains the basic gist of the meta description tag right?


The headings on a page also have to be optimised well to include the keyword you are targeted for each page.  It is common practice to include keywords in the headings of your articles anyway so this wouldn’t come as a shock to many of you.  The headings in a HTML will be tagged h1,  h2, h3 so make sure you include these in your content on your webpages.

That’s all I am going to mention for today. This post is long overdue anyway.

By Ibukun Sodipe