Getting back links to your website or blog is never an easy task and having great content is not always enough to guarantee this.  As a link builder,  I have had the urge to bang my head against the table a few times in frustration, especially when it came down to getting back links via guest blogging. That is why when I found this link building blog post from distilled.net, I was able to relate so well to what the author explained.

I also recorded down a few tips on how to go about requesting guest posts.  As I recall, the author went into detail about the nooks and cranny’s and more importantly the competitiveness of each industry.

What struck out at me the most,  was where he explained that when working on a business product  description one should try not to be too ‘salesy’ but to instead provide information. This really does make sense because prospective customers want to know that a business knows their stuff. This is also a great way to build informative content on a website and thus increase that sites search engine friendliness.

Using Twitter To Find Guest Post Opportunities

Now to the real point of this post, I have discovered that the best way to gain a bloggers approval and be allowed to write on their blog is to build a relationship with them.  With the latest SEO  algorithm updates (Panda and Penguin), it is important to build relationships with the right people and gain their trust in order to actually be allowed the opportunity to write a guest post on their blog.  When this happens, one can also be given the chance to link from within the content of the blog post to his/her website.

I recently started to build relationships with bloggers via twitter,  which proved to be a great tool for finding guest post opportunities.  One way I did this, was to type in the search bar the trend ‘#guest bloggers’ and I was able to find blogs that were looking for guest post writers.  As can be seen in the screen shot below, one website has advertised their guest post opportunity this way.

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You can also type in the search bar on twitter ‘write for us’  or search for the trend ‘#guestpost’ to find more guest post opportunities.

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Once you have found a suitable blog that suits the content theme for your desired guest post, there should nothing else left for you to do than to contact the site owner. The best way to do this is to reply to the advertorial ‘write for us’ or ‘guest post on our blog’ tweet.  This way, you can build trust by exchanging tweets with the blogger/ website representative.

In closing, Twitter is a great tool for link building. It can be used to build relationships with bloggers who can then ensure that you become a regular guest blogger on their  website.  This will of course mean targeted traffic to your site especially if the bloggers website is in your industry niche.

Good  with luck  in your  link building efforts.  Have you had any experience with using twitter to find guest post opportunities? Then leave your comments below;

By Ibukun Sodipe