As the year 2012 drew to a close, many were thinking about how SEO changed over the years. SEO black hat techniques; such as spammy blog commenting, mass unrelated directory submissions and even spammy forum commenting was practised continually and sites involved were scarcely caught out and penalised.  Since the  major Google algorithm changes such as Panda and Penguin,  a lot  black hat SEO techniques have been ruled out as ineffective and sites practising this are no longer successful.

Making Good Information Even More Reachable

Nowadays,  SEO practitioners are paying closer attention to what humans want not just what search engines want. The purpose of search engine optimisation is to make good information even more reachable and the more people who realise this the better things will be.  If your site is full of useful information  you need to optimise this by submitting your site to niche directories,  posting on relevant forums and getting involved with relevant online communities.  This is a great way of getting visitors to your site who are actually looking for the kind of information that your site specialises in.  This is also a good way of building links that will work for your brand / website on for the longer term rather than the shorter term.

 Building Links vs. Earning Links

As an SEO practitioner, I have realised that building links is not the answer,  it’s all about earning links by asking strategic questions before approaching another site to request a link.  Strategic questions need to be asked such as; why should my site be listed on this website? will my business benefit from this link? What type of visitors does this site get?  Will these visitors be interested in my website too?  lastly but not the least; why would this webmaster want his/her site to be associated with my website?

As you can see from these questions a lot of thought needs to into the whole link earning process before a link is actually obtained on another site and this is because it should be for longer-term website success, and not just for higher rankings.

There is a lot to think about when it comes to practicing white hat SEO techniques and I have just skimmed through some of the topics. I will be posting a lot more about this topic.  Feel free to add your comments below.

By Ibukun Sodipe