When working for a new website that aims to build up their back link profile for SEO purposes,  a lot of emphasis can often be placed on getting as much links as possible that  results in quality and relevance being placed at the back seat of the strategy. I have seen this happen on a number of occasions and it didn’t do the SEO campaign much good. For instance, submitting websites to various directories that were not very related  the website , tended to result in the link being removed at a later date and this disturbed the flow of the back link profile.  As one month the amount of links built was so high and the next month the links were so low due to the amount of links lost over time as well.

For one website as shown in the screenshot below,  the amount of followed links received over time does affect the MozRank but it’s emphasis is on quality not rather on the quality.  With MozRank the higher quality of incoming links, the higher the MozRank score will be.


As can be seen in the graph, although the amount of links received at one point was lower the MozRank did not take a sharp decline because the links were still quality.

Earning Quality Links

As you will have noticed, I have used the phrase ‘earning links’ instead of ‘building links’ in the title of this post.  The reason for this is to emphasize that one needs to work hard to earn links so that it is viable for longer term success by focusing on quality links.  The hard work you put into earning links really pays off when you take the time to look at the quality of a website and this includes its relevance too.
When I want to access the quality of a website that I am interested in getting a link on, I look at the kind of topics that is mentioned on the website, if it is similar to services provided on your website. If so dig in a little further before contacting that site.  The following checks should be made before pursuing the link any further;

  • check if the prospective website is indexed on search engines – by typing in ‘site:www.thewebsitename.com’ for e.g.
  • check the last cached date of the website – every time a site is updated Google will index it and a snapshot is taken of that page and stored as a backup version.
  • check the who.is information of the site –  and check the server location of the site and the site’s SEO score.

Rather than just focusing on the domain authority and the page rank of the website I think it’s important to really understand how successful the website is that you are trying to get a link on.  The amount of visitors a website receives is also an important question to ask. If a site is not indexed on search engines there is really no SEO relevance for your link appearing on that site as it will not be seen by search engines.  If a site has not been cached for a long time that site is not being updated regularly and hence will not get not get an increased amount of new and returning visits.  Checking the server location of a website is also important as it can indicate which country the site caters to the most. For instance, if a server location for a blogger’s site is in America perhaps that blogger is more likely to review products that are being sold in American shops since people will find it more convenient to send products to those living in the same country rather than overseas.

Anyway that’s it for today and thanks for reading, I hope I didn’t waffle.  Feel free to add your comments below.

By Ibukun Sodipe