Ever since the panda and penguin updates a lot has changed in the way many people do things when it comes to link building.  No more automatic directory submissions,  blog commenting just for the purpose of getting a link back and general black hat SEO  practices.  The way to earn links now is to be as creative as possible. These are some of the ways that one can be creative to earn the best links.

Creating Sharable Content

Some of the most sharable content out there are as straightforward as a YouTube video or an info-graphic explaining stats and important facts in a particular industry.

Here is an example of an info graphic shared on Twitter which has already acquired 11 re-tweets because it is indeed sharable content.


It’s amazing to see these things in action because sometimes your sharable content can go absolutely viral and then you’ll be sure to earn some great links in return. One way to make absolute certain of this is to place the original sharable content on your domain so you’ll be the one getting of visits.

Link Baiting

Link baiting is when content is created within your website purposely to attract attention and prompt third parties to link to your website. Creating sharable content is a great way to do just this.  Other examples other than using info graphics is to blog about things people are searching for by using Google trends.  This SEO blog post explains just how to do that. I found it especially insightful myself, so give it a read.

I hope you found this blog post interesting and if you have other ideas on how to create sharable content then feel free to leave your comments below.

By Ibukun Sodipe