Yesterday I made my way to Brighton for the Brighton SEO conference. I learnt a few new tricks and spoke to some amazing people doing some ground-breaking work within SEO.
The first session was about predicting the future of Google by I an Miller. It was really insightful and explained the importance of following Google & the fact they are no longer just a search company.
Once the talk had finished, I went out for a mini break and came across a PR and SEO roundtable discussion taking place in one of the smaller rooms. I am so glad I came across this talk because I have developed an interest in merging PR and SEO tactics together. Here are some of the tactics that were discussed.
PR and SEO Roundtable
There are some awesome agencies that already do this well. Digital PR and SEO is really the next step but it must be done well. Building relationships with journalists is essential to gaining their trust. If PR professionals and SEO practitioners can work together they have the potential to get amazing results.
During the break session I went into the main hall and spoke to one of the speakers from the PR and SEO roundtable. She explained some of the tools she currently uses and has had success with. Some of them are listed below;
ResponseSource – this is a great tool for finding journalists that are looking for sources.
Yesware – a great tool to track when journalists have read an email you sent them.
End of Session Tips:
At the end of the day there were a number of tips shared from each of the speakers. Here are some of the tips shared. These tips are not in order as I could just about pen them down whilst the speakers were explaining each one.
Tip 1: Use Versionista to keep up to date with Google Best Practices because you never know when something will change.
Tip 2: Keep the emails of those who have bought from you in the past drop them into Facebook and remarket to them. Facebook will then find a replica of that audience (i.e. interests) and you can market to them too.
Tip 3: Take on the roles work colleagues you work with the closest (when they are on their annual leave). It will help you understand their daily work stresses in a typical day. This will also help you understand what you can do to better support them in your role.
Tip 4: When creating an infographic, hire a research specialist and ensure that over 2000 people are interviewed. This will make it newsworthy so it can also get featured on mainstream media sites.