Earlier on today I typed in ‘PC world’ in Google and take a look at what I discovered below.
Underneath where the logo of PC world should have shown it read; ‘Like Hell but with worse customer service’. Take a closer look at the picture below;
When I saw this I thought about it and realised that this could have been the effect of negative SEO. What do you think? It will be great to read some of your comments on what you think could have caused this.
For more information on the story have a read over here.
Google have been up to a lot recently launching into new territories, making changes to their existing tools and much more. We know them as a search engine, but who would have thought that they’d go into the flight comparison market. Their new flight comparison tool is pretty cool too, take a look at; google.co.uk/flights
With that being said, they caused quite a stir with it, this resulted in a number of concerns being made. Changes had to be made to the way they displayed searches for flights since it was reported that Google showed their own results more favorably than the other flight comparison brands. This made it difficult for users to find the competitor’s relevant search results.
After concerns were raised on this matter, Google made changes to accommodate their competitors results. Take a look at the changes made in the picture below;
By making these changes, Google may have dodged a massive fine by the European Commission. There was a lengthy EU case on this matter and it has been dragging on for quite some time.
For more information on this case, read this press release by the European commission,
Thanks for reading, leave your thoughts in the comment section below.
By Ibukun Sodipe
I have been very silent on the blogging front for a while now and since my new year resolution is to blog a lot more, I will be taking that into action today! Yay!!. I have written a lot of drafts which have not even made the publish button and I am very annoyed about that. Anyway,take a look at the way I have decided to revamp this blog and increase my content marketing efforts.
I will be covering the following areas in my next couple of posts;
A broader aspect of onsite and offsite SEO; This will include a lot more about SEO updates to Google Analytics, algorithm updates, Google Webmaster Tools and much more. There have been a lot of updates on this front including the changes to Google Analytics keyword provided.
Predictions on what people have said about this year with SEO and whether it is happening or not. There have been many predictions on what is in store for SEO this year. I will be blogging on whether these things are likely to happen or not especially when there is announcement of some sort that matches the prediction.
An interview blog post series with some influential people in the industry. So for those with your own independent blogs and have a passion for the digital marketing industry, contact me for more information.
Updates on strategies from SEO and Digital Marketing seminars and events I’ll attend. Attending SEO and digital marketing events makes me feel like the lady in the GIF below;
There is something about like-minded individuals learning from each other that makes me so excited. Events led by organiser such as OMN London and Search London have to be one the best I have attended. Have you attended such events before? If so, you will be able to relate to that excitement I feel when I attend. The last event I attended like this was in late June last year and I wrote a post about PR opportunities and link building that very day.
Last but not least; I’d love to say thank you to all my faithful blog followers who have continued reading this blog in what I call the dry season (when I didn’t blog often).
Watch this space for more interesting things to come.
Thanks for reading.
By Ibukun Sodipe
After Matt Cutts specifically stated that the page rank update wouldn’t come until 2014, many were surprised to see the page rank update actually occur on the 6th of December 2013. Take a look at a discussion that occurred on Twitter between Matt Cutts and Niel below;
A tweet from Matt Cutts explains why the update occured earlier than 2014;
A lot of webmasters were surprised to see either an increase or a decline in their page rank. Along with those webmasters, I was happy to see my homepage go from a page rank of zero to one. That isn’t so bad at all. I wish it could have been a lot higher, but gathering how inconsistent I have been with blogging here I can see why this is the case. Anyway, I hope to be a lot more consistent with blogging in the new year. I am going to add this to my new years resolution.
Thanks for reading. Have you been affected by the page rank update? Any increase in your page rank or sharp declines? Feel free to share this in your comment section below.
By Ibukun Sodipe
On Thursday 26th of September Google celebrated their 15th Birthday with a Happy Birthday Google doodle on Google search and coincidentally that same day, they made an announcement about their algorithm which they have updated and named ‘hummingbird’. This is something that has already taken effect since about a month ago. As Google like to do, they have kept it a secret and just announced it without giving too much detail. Apparently it wasn’t much of a shake up like Panda or Penguin but this update is just a way of improving conversational search.
So when searching a lot of people have started using conversational searches instead of just short term phrases.
For example looking at the screenshot below (I tried this search out on Google Trends) and discovered that more searches for terms such as ‘How to fix a car’ instead of shorter terms such as car fixing and mechanical tips. This means two things to me; the search engines are a lot smarter than they were years ago and people have started to realise this and more people like to be specific with their search queries
What does this mean for SEO Practitioners?
Ethical SEO has never been ever more important than it is now. That means no more phoney ways of getting links and even practising SEO. It does not mean that SEO is dead! With advances such as people searching on their mobile (where you can search by speaking into your phone), longer tailed searching is getting even more popular. Google therefore want to show more precise data and here is where content marketing plays a huge role.
I do not need to go into the details of content marketing, as I have already done so before; however I will like to add that ensuring that anchor texts are more precise is a good idea. It would therefore be a good idea to go for longer tailed anchor texts rather than shorter tailed ones.
Content marketing efforts should now include tactics such as being conversational in an effort to engage readers further. So the sites that will be ranking well on Google with have updated content that people will usually want to read everyday. A great way to ensure this is done successfully is revamping old content.. mentioning them in relevant new posts and adding new things that will be beneficial to readers today rather than last year. If you do have information that is relevant to last year update it and state that the content has been updated to include factors for this year. Find out more about how to do this by reading an article on Moz.
Furthermore some of the points I have mentioned have been summarised in the following tweets;
Did you notice anything spectacular with the hummingbird Google Update? Feel free to voice out your thoughts on it in the comments below. Thanks for reading.
By Ibukun Sodipe
I came across this the other day and thought I should share it. Matt Cutts the head of spam over at Google would like to know about your small business.
If you have a small business that you have been managing and doing all the things that needs to be done in order to get it ranking then you’ll be interested to know that Matt Cutts would love to know about it too. Take a look at the tweet he sent out last month.
A lot of people after reading the tweet sent out by Matt Cutts are very pleased about this development. Take a look at some of the the tweets below.
Working for a lot of small companies myself, I have learned a lot of things. Small websites rely heavily on search engine rankings and when it goes down, so does a lot of incoming traffic to those sites.
If your small website has been hit by Penguin or Panda, then take a look at what has done in the past. Look at your website back link profile. Have you acquired links from bad neighborhoods? If so remove these links and keep things squeaky clean from now on.
Do you have a small business you’d like to see performing better on Google? Have you seen this tweet by Matt Cutts? Why not take action now and go here to report about your small business and why it should be doing better on Google.
Any comments, leave them below
By Ibukun Sodipe