Using Twitter To Connect With Influencial People & Increase Mentions

I’ve been using twitter a lot these days,  to scour for relevant bloggers,  to find relevant content and really dig into the latest trends in SEO.   This post is going to be really short as I am still learning some of these techniques and will be blogging a lot more on this topic in the future. In this time I have been able to find relevant influential people in this field and even reached out to a few of them. On account of this, I have increased my own influence and even gained a few more twitter followers in the process.

The Use Of Twitter

Many influential thought leaders,  and bloggers use twitter to actually share their content with their followers.  As you will already know you can use twitter to connect with like-minded people in the same line of industry. A number of these influential bloggers will be happy when one re-tweets their content and thus help their content reach more people.

Getting Mentions

When you tweet a bloggers content and mention them in the tweet you are letting them know that you have shared their content.  This will increase the likelihood of you getting some kind of appreciation and that’s what this influential social media thought leader has explained in his post about a follow Friday technique that he uses to reward those who have re-tweeted his tweets,  tweeted him a compliment or anyone he had a conversation with.  This is some of the ways you can increase your influence on Twitter and social media platforms.  By really communicating with people and taking the time to form relationships online.  Good luck as you go about tweeting and try to get as many mentions as you can.

Thanks for reading.  If you have any comments please write them below.

By Ibukun Sodipe

Why Content Curation Is A Great Way To Increase Back links Over Time

Ever heard of the phrase ‘create, publish and share’ well I have and I think its awesome.  Just thinking about the last couple of months when I didn’t make use of this technique makes me annoyed.  Trying new things is definitely a good way of learning and in the past couple of weeks I have definitely learned a lot.  Okay let me get straight to the point.

Last month or so I came across this tool called scoop.it and I started to include it into my usual link building strategy. So when a new article or blog post was written I shared it on Scoop.It which is a content curation site that also allows one to write a short snippet of text summarising the content in a paragraph.  That way the content is seen as unique and not just copied from the original source. I did this with a number of clients blogs and the next month I realised a rise in incoming links for those clients.

Increased Shares On Twitter

Another good thing about using a great platform such as scoop it for content curation,  is that it allows you to share your scoop with a tweet.  In each case I made sure I tweeted at the client with their twitter name so that they could also re-tweet the post and share it with their niche community of followers.

scoopit demo

The screen shot above shows that with each content scoop,  users can easily tweet their  content to their followers. I also used this feature to tweet at relevant parties as mentioned above. Think about it all that sharing is bound to get someone interested sharing your content too. As well as doing this I also started scooping other author’s content and they followed me and scooped my content too.

Increased Back links Over Time

After following this method for about a month or so,  I looked over the back link profile and noted that the external links had shot up a lot. Especially for one website as can be seen in the screenshot below.  As long as the content is interesting and one builds their community by following others and sharing their content,  others will be led to follow your content and scoop your content too.

xternallinksovertime

See how the number of links has risen, very steadily at first and  then climbing up further and further.  It’s an interesting sight to see and I am happy that I’ve included content curation into my link building strategy.   Thanks for reading.  If you have any comments feel free to add them below.

By Ibukun Sodipe

Focusing On Quality When Earning Links Rather Than Quantity

When working for a new website that aims to build up their back link profile for SEO purposes,  a lot of emphasis can often be placed on getting as much links as possible that  results in quality and relevance being placed at the back seat of the strategy. I have seen this happen on a number of occasions and it didn’t do the SEO campaign much good. For instance, submitting websites to various directories that were not very related  the website , tended to result in the link being removed at a later date and this disturbed the flow of the back link profile.  As one month the amount of links built was so high and the next month the links were so low due to the amount of links lost over time as well.

For one website as shown in the screenshot below,  the amount of followed links received over time does affect the MozRank but it’s emphasis is on quality not rather on the quality.  With MozRank the higher quality of incoming links, the higher the MozRank score will be.

SEOgraph2

As can be seen in the graph, although the amount of links received at one point was lower the MozRank did not take a sharp decline because the links were still quality.

Earning Quality Links

As you will have noticed, I have used the phrase ‘earning links’ instead of ‘building links’ in the title of this post.  The reason for this is to emphasize that one needs to work hard to earn links so that it is viable for longer term success by focusing on quality links.  The hard work you put into earning links really pays off when you take the time to look at the quality of a website and this includes its relevance too.
When I want to access the quality of a website that I am interested in getting a link on, I look at the kind of topics that is mentioned on the website, if it is similar to services provided on your website. If so dig in a little further before contacting that site.  The following checks should be made before pursuing the link any further;

  • check if the prospective website is indexed on search engines – by typing in ‘site:www.thewebsitename.com’ for e.g.
  • check the last cached date of the website – every time a site is updated Google will index it and a snapshot is taken of that page and stored as a backup version.
  • check the who.is information of the site –  and check the server location of the site and the site’s SEO score.

Rather than just focusing on the domain authority and the page rank of the website I think it’s important to really understand how successful the website is that you are trying to get a link on.  The amount of visitors a website receives is also an important question to ask. If a site is not indexed on search engines there is really no SEO relevance for your link appearing on that site as it will not be seen by search engines.  If a site has not been cached for a long time that site is not being updated regularly and hence will not get not get an increased amount of new and returning visits.  Checking the server location of a website is also important as it can indicate which country the site caters to the most. For instance, if a server location for a blogger’s site is in America perhaps that blogger is more likely to review products that are being sold in American shops since people will find it more convenient to send products to those living in the same country rather than overseas.

Anyway that’s it for today and thanks for reading, I hope I didn’t waffle.  Feel free to add your comments below.

By Ibukun Sodipe

Saying Goodbye to Black-hat SEO Tactics and Welcoming White-Hat SEO tactics

As the year 2012 drew to a close, many were thinking about how SEO changed over the years. SEO black hat techniques; such as spammy blog commenting, mass unrelated directory submissions and even spammy forum commenting was practised continually and sites involved were scarcely caught out and penalised.  Since the  major Google algorithm changes such as Panda and Penguin,  a lot  black hat SEO techniques have been ruled out as ineffective and sites practising this are no longer successful.

Making Good Information Even More Reachable

Nowadays,  SEO practitioners are paying closer attention to what humans want not just what search engines want. The purpose of search engine optimisation is to make good information even more reachable and the more people who realise this the better things will be.  If your site is full of useful information  you need to optimise this by submitting your site to niche directories,  posting on relevant forums and getting involved with relevant online communities.  This is a great way of getting visitors to your site who are actually looking for the kind of information that your site specialises in.  This is also a good way of building links that will work for your brand / website on for the longer term rather than the shorter term.

 Building Links vs. Earning Links

As an SEO practitioner, I have realised that building links is not the answer,  it’s all about earning links by asking strategic questions before approaching another site to request a link.  Strategic questions need to be asked such as; why should my site be listed on this website? will my business benefit from this link? What type of visitors does this site get?  Will these visitors be interested in my website too?  lastly but not the least; why would this webmaster want his/her site to be associated with my website?

As you can see from these questions a lot of thought needs to into the whole link earning process before a link is actually obtained on another site and this is because it should be for longer-term website success, and not just for higher rankings.

There is a lot to think about when it comes to practicing white hat SEO techniques and I have just skimmed through some of the topics. I will be posting a lot more about this topic.  Feel free to add your comments below.

By Ibukun Sodipe

The Right Way To Go About Getting Links

Getting back links to your website or blog is never an easy task and having great content is not always enough to guarantee this.  As a link builder,  I have had the urge to bang my head against the table a few times in frustration, especially when it came down to getting back links via guest blogging. That is why when I found this link building blog post from distilled.net, I was able to relate so well to what the author explained.

I also recorded down a few tips on how to go about requesting guest posts.  As I recall, the author went into detail about the nooks and cranny’s and more importantly the competitiveness of each industry.

What struck out at me the most,  was where he explained that when working on a business product  description one should try not to be too ‘salesy’ but to instead provide information. This really does make sense because prospective customers want to know that a business knows their stuff. This is also a great way to build informative content on a website and thus increase that sites search engine friendliness.

Using Twitter To Find Guest Post Opportunities

Now to the real point of this post, I have discovered that the best way to gain a bloggers approval and be allowed to write on their blog is to build a relationship with them.  With the latest SEO  algorithm updates (Panda and Penguin), it is important to build relationships with the right people and gain their trust in order to actually be allowed the opportunity to write a guest post on their blog.  When this happens, one can also be given the chance to link from within the content of the blog post to his/her website.

I recently started to build relationships with bloggers via twitter,  which proved to be a great tool for finding guest post opportunities.  One way I did this, was to type in the search bar the trend ‘#guest bloggers’ and I was able to find blogs that were looking for guest post writers.  As can be seen in the screen shot below, one website has advertised their guest post opportunity this way.

guestblogging2

You can also type in the search bar on twitter ‘write for us’  or search for the trend ‘#guestpost’ to find more guest post opportunities.

guestblogging3

Once you have found a suitable blog that suits the content theme for your desired guest post, there should nothing else left for you to do than to contact the site owner. The best way to do this is to reply to the advertorial ‘write for us’ or ‘guest post on our blog’ tweet.  This way, you can build trust by exchanging tweets with the blogger/ website representative.

In closing, Twitter is a great tool for link building. It can be used to build relationships with bloggers who can then ensure that you become a regular guest blogger on their  website.  This will of course mean targeted traffic to your site especially if the bloggers website is in your industry niche.

Good  with luck  in your  link building efforts.  Have you had any experience with using twitter to find guest post opportunities? Then leave your comments below;

By Ibukun Sodipe

A Link Builders Handy Tool: Looking Out For Typo Errors On Another Website

It is not everyday that I get to come across a site that has a typographical error and when I found the following I couldn’t resist emailing the site owners in order to rectify the mistake.  Can you spot it? Okay, here it is instead of spelling accepting they have spelled the word as ‘excepting’ can you see it now? in the screen shot below;

Pic1
I quickly emailed the site owners and informed them of this typographical error and asked them for a guest post opportunity in exchange.  After all, I will be contributing to their website by supplying then with insightful and interesting content. Anyway, I’ll keep my fingers crossed and hopefully they’ll reply accepting my proposal for a guest post opportunity.

When practising white hat SEO techniques this kind of thing comes into play, so don’t be shy to ask the website for a link opportunity especially when you have done your part to help their website.

By Ibukun Sodipe

SEO From A Beginners View

Before I start blogging about the latest developments in the search engine market I should start with a brief introduction about what search engine optimization (SEO) is really about.

I do get a lot of questions such as’ ‘what is SEO?’ and ‘what do you do and SEO consultant?’ and my reply to this is usually something like; ‘SEO is the process of optimizing a websites html elements in order for it to rank well on search engines’. My answer to the question about my job role as an SEO consultant is usually along the lines of; ‘my aim is to provide recommendations and practice methods for websites to rank well on search engines’.

Now if you are new to SEO, or are only reading this blog for a school project of some sort, your reaction to the previous statement made above may be something like; ‘… I need more information, this is not enough’. So please try and follow as I try to squeeze some of the on-page SEO factors into one post.

Title Elements

Since SEO involves managing the HTML elements of a website, the first thing to ensure with the title tag of a webpage is that it includes the keyword and the theme of the website. The title elements of a page are very vital with SEO as it shows along with the search results as the search listing title. Therefore paying special attention to this HTML element is very important. The page title can either follow the format; keyword 1 – keyword 2 followed by | Name of Brand or Name of Brand | followed by Keyword 1 – Keyword 2.

The keyword title should be 66 characters at most as Google ( the leading search engine in the search engine market) will only show this amount of characters. Anyway enough with the rules let me attempt an example on how to optimise a sample website.

If my website was a basketball website, I will aim to mention the term ‘basketball’ in my page title. For competition and keyword research I will advise that the SEO practitioner researches their chosen keywords that they’d like to rank for. One amazing tool for this is Google’s Keyword tool; for which you can select keywords based on their competition. Usually you should select keywords that are neither too high or too low. Targeting keywords with medium keyword competitions or mixing low competition keywords and very high competition keywords is a also a good technique.

Meta Tags

Meta is often described as data about data and meta tags in a web pages HTML elements basically descibes what the page is abot

These tags are the tags that describe a web page and are usually edited by the website owner. These can go something like meta content description = ‘IBK SEO is a blog about search engine optimisation.  Find out more by visiting today’  Okay I’ll admit that  meta description was a bit vague but it explains the basic gist of the meta description tag right?

Headings 

The headings on a page also have to be optimised well to include the keyword you are targeted for each page.  It is common practice to include keywords in the headings of your articles anyway so this wouldn’t come as a shock to many of you.  The headings in a HTML will be tagged h1,  h2, h3 so make sure you include these in your content on your webpages.

That’s all I am going to mention for today. This post is long overdue anyway.

By Ibukun Sodipe

About this blog!

In this day and age where search has become a very important part and parcel of the consumer’s lifestyle (i.e. searching for desired products and comparing prices and reviews), search engine optimisation (SEO) has become a vital part of every websites strategy.
Those that have not taken SEO on board will definitely do so in the near future.

Sorry for that long intro just wanted to ensure that the importance of SEO is understood. I am very passionate about this you see. Anyway, I’ll be writing about SEO and the latest developments in the sector.

So I have used this as my first post to set the scene. My next post will be along the lines of what search engine optimisation is really about, in my own personal view.

By Ibukun Sodipe

Learn effective SEO tactics that work and increase traffic to your website.